We create impactful stories for ambitious, high-potential businesses and everyone invested in them.

Empowering brands to achieve their full potential by creating insightful B2B and corporate comms that grab attention, challenge the obvious and inspire action.

We transform your everyday into the remarkable, digging deep to unearth important insights and developing strategic comms that make a real impact.

Exceeding even our own expectations

We work in close collaboration with all our clients from day one 'till it’s done. Challenging each other, going the extra mile and creating brand narratives that stand out to get on the radar of the audiences that matter.

Measuring value through impact

We invest in strong, long-term relationships to deliver impactful results, exceeding the goals of our high-potential clients and achieving shared success through intelligent creativity.

Senior-level experience guaranteed

Our agency model guarantees senior-level expertise to every client, every time. We act as a true extension of your team, bringing in the right experts at the right point ensuring the perfect team for the job.

Petal & Co. give us vital strategic advice, they buy into our teams and show real engagement and interest in everything that we do. That’s what we want and it’s great to see.

Petal & Co. know us well and are incredibly responsive. They also work well with our teams – some of those teams need a lot of support and they’re great with that.

Our relationship with Petal & Co. has been characterised by professionalism, effectiveness, and a friendly atmosphere. That’s a powerful mix.

You bring the challenge, we bring the strategy and a blend of tactics tailored to make a real difference.

Together we achieve great things.

We tell stories that matter – stories that make people sit up, take notice and, ultimately, drive your business forward.

We’re experts in:

Brand strategy
Campaign planning
Research
B2B/trade media relations
Corporate communications
Investor communications
Strategic PR consultancy
Personal B2B brand building
Stakeholder engagement
Content ideation and creation
B2B social media strategy, training & management
Reputation management and crisis comms
Employee engagement/employer branding

What we deliver

Gain a deep understanding of your audiences

We plan and conduct detailed research to understand what motivates and shapes the behaviours and perceptions of niche decision-maker audiences, then build robust communications strategies around those in-depth insights.

Stimulate profitable conversations

We establish our clients as the leading experts in their spaces with intelligent, commercially-grounded insights and viewpoints that compel audiences to listen and need to find out more. Then we help our clients connect with their communities and share valuable expertise that lead to long-term, mutually profitable relationships.

Manage and enhance reputations

We create strong and relevant propositions and comms tactics that allow ambitious brands to stand out and make a positive impact on audiences. Then we build and protect those positions through rigorous profile and perception building that places brands at the centre of the most important conversations, in the most relevant places.

Encourage transformative thinking

We develop bold thinking and content that enables our clients to reframe key debates and lead the way in shaping the future of their sectors. We support brands in creating movements and initiatives that challenge and change the status quo for the better.

Who we do it for

We collaborate with ambitious high-potential organisations and those invested in them to deliver meaningful comms results and fuel ongoing success.

Are you a talented comms professional looking for a new challenge and like the sound of working with us?

Find out more about careers at Petal here.