Idea and implementation
Social housing has a surprising number of industry awards. When you combine relevant technology, business and regional categories, the scope is significant. However, standing out from the crowd is essential when competing against a stellar list of nominees.
The first step in our approach was identifying which standout Voicescape products and themes we wanted to promote, before finding the right awards that would help us make a real impact; our goal was to enter those awards that are most valued by the exact customers Voicescape was aiming to retain and attract.
We conducted a comprehensive audit of the most important and relevant awards in the sector, reviewing previous winners and conducting interviews with industry decision-makers, including Voicescape customers and key journalists, to understand which they respect the most.
We then created an annual awards calendar which clearly defined relevant categories, areas of the business we could highlight, information required and timescale for each award.
With a clear awards plan in place, we began the process of creating entries. Crafting award entries requires a nuanced approach that turns technical information and reams of customer testimonials into an entry that not only meets the criteria, but also has that WOW factor.
This involved uncovering compelling customer stories and key success factors, working collaboratively with Voicescape customers and key personnel through a series of interviews. We then carefully mapped these insights to the criteria set out for each award submission.
