Petal & Co. has strengthened its team with the appointment of a new senior consultant.
Lorna Bithell brings more than a decade’s in-house and agency experience to the agency, ranging from niche start-ups to global businesses across finance, property, education and technology sectors.
Senior experience
She joins from national education charity, Ambition Institute, where she was a corporate communications specialist. Prior to that, Bithell held senior roles in a number of comms agencies, including Be The Best Communications and Galibier PR. A CIPR accredited practitioner, she also started lecturing in PR at Glasgow Caledonian University last academic year.
In her new role, Bithell will provide expert support and consultancy across Petal & Co’s growing portfolio, in addition to strengthening the agency’s client services function as it scales.
Record results
Petal & Co. works with fast-growth, high potential businesses and organisations and those invested in them. The agency model guarantees senior-level expertise to every client on an ongoing basis. Its distinctive offering and proven capabilities have helped the agency win a raft of new clients, which resulted in a record year for revenues in 2024.
Jess Wilkinson, founder at Petal & Co said: “Our model is based on providing high-quality, experienced consultancy and delivery on every brief. To maintain that commitment, we are investing in our team and hiring Lorna reflects this ambition. Lorna impressed us with a strong track record of delivering great results, both in-house and agency side. Her passion shines through and we love the perspective she brings from her lecturing role – engaging and developing the next generation of PR professionals.”
Bithell added: “Petal & Co. has a superb reputation for delivering exceptional work and adding value for clients. The agency consistently exceeds expectations, which is why its client list shows ambitious businesses that continue to partner with Petal year after year. With several new client wins and the recent brand refresh, it’s an exciting time to join the team and to play my part in its continued growth.”
With the agency forecasting continued strong growth, it is monitoring the market on an ongoing basis for talented individuals who can further enhance the team. To learn more, visit: https://www.petal.co/join-us/
